After starting out portraying himself as an agency that covered everything graphic & web design, Matthew's discovered a) his natural niche of web development and b) that clients prefer knowing they're working with an individual.
He's stripped it back: dropped the 'everything' offering, refocused, rebranded and revoiced as 'I'.
Read MoreAfter years of agency and in-house experience, Luan stepped out into being freelance. A story of spotting opportunities, maintaining relationships and self development underlines her solo career.
She shares her experience hiring coaches, writing a book, speaking, making courses by herself and alongside LinkedIn - and above all, thinking like a business.
Read MoreRan is a designer working amongst the start-up community of Tel Aviv. As part of that he also works on his own start-up and products.
For a year Ran's been documenting his freelance life with a daily YouTube vlog purely for the joy of creating. What really brings him work... is making friends. And a lot of lunches.
Read MorePaul shares his journey from agency life, to freelance life... to forming an agency... to losing it... to going solo as The Code Guy and becoming IPSE Freelancer of the Year.
And did we even reach the bit with the digital product yet? Grab a cup of tea (it's what he'd want) and enjoy!
Read MoreHaving started out as a freelance motion designer, Adrian realised all the things he didn't like about the industry and set out to create a studio of his own that would change that. Putting people and process at the heart of his team's creations.
From there he sought 'passive income', building digital products - Adrian thinks every freelancer should think about doing the same.
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