Writer Shea Karssing

Shea was changing jobs every couple of years. Boredom setting in again.
Taking freelance projects on the side to keep things interesting, she eventually realised she didn’t need a ‘job’ after all.

Building a business without the help of social media, growing a network on a one-on-one basis. Now the freelancing side hustle has firmly become the main income. Boredom banished thanks to Shea being ‘niche resistant’. Her flexibility has become her calling card - it keeps her interested, learning, and happy - keeps her a freelancer.

copywriter, illustrator, designerSteve Folland19 May 2024pricing, business name, side business, career changeComment

Designer And Illustrator Andy Hau

Meet freelancer Andy Hau, who shifted his career from architecture to design after a chance encounter with musician Imogen Heap.

From goals achieved to those reworked, this is Andy’s experience across 10 years as an ‘agency of one’. The importance of human connections in a world of AI and digital noise. He’s a lot happier with freelance life than that photo suggests.

copywriter, illustrator, designerSteve Folland5 May 2024pricing, business name, side business, career changeComment

The Wrinkly Writer - Mary Cameron

Aged 58 Mary found herself staring ageism in the face. Full time work wasn’t coming her way. But perhaps she didn’t want it to. Maybe it was time for a change.

Aged 68 Mary finds herself staring at the face of The Wrinkly Writer. Owning that age with pride.

10 years of successfully freelancing with people who love working with her. Mentoring new writers. Switching Australia for life in France. Prioritising health in mind and body alongside the work that she loves. You get the sense Mary is only just getting started.

copywriterSteve Folland21 April 2024worklife balance, pricing, niche, relocation, mentoring, community, business nameComment

Copywriter Adri Kopp

From big cat zookeeper to taming words as a freelance copywriter, Adri's freelancing story starts a little differently.

Burnout led to her quitting the zoo before even securing a paying client. A persistence in cold emailing, dealing with rejections that would have made many give up has led to warm relationships and a niche in emails themselves.

copywriterSteve Folland3 March 2024cold emailing, worklife balance, nicheComment

Social Media Strategist Andréa Jones

Early success on platforms like Fiverr and UpWork led to Andréa expanding her services and horizons. Using video and podcasting to build trust with clients, she ended up building an agency.

Dealing with the challenges of managing a team, working around family, and staying focussed in a world of shiny objects.

A membership, courses, retreat… as Andréa points out, it can be summed up quickly, but it happened slowly…

copywriterSteve Folland21 January 2024course, product, social media, LinkedIn, Blog, Newsletter, expert, worklife balanceComment