Bal loved his job in advertising, but posting on Instagram as ‘Mr Whisper’ changed the course of his career, leading him to work not only for himself, but with some insanely high profile brands from the off.

As an early ‘creator’, Bal has had to adapt as social media has evolved, to make sure the brands and the full-time rates kept coming. But despite the competition, he has his blinkers on. He’s only in a race against himself.

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