As is the case for most of us, Jae’s career hasn’t gone the way she imagined it would. Instead of going down the expected path, she ended up following her intuition and her creative interests to build a working life that means something to her.

And for Jae, it all started with the brand. The business stuff came later. We chat about how she established that brand and grew it, what it means to her, and how she’s moving forward with it now that she’s committed to being freelance.